About Cheryl

With a background in fashion retail, I’ve spent years immersed in the world of style - from working as a buyer for a boutique store in Whistler, BC. to serving as a product manager for the women’s division of a major surf brand within Canada. But long before all that, I found joy in making jewelry. It started in my twenties - stringing beads, playing with materials, and creating pieces for friends just because I loved it.

Over time, that quiet passion kept resurfacing. I began selling pieces by referral and at the occasional pop-up market. The response was warm, the process deeply fulfilling - and I knew I wanted to give this little dream a proper home.

This website is just that: a place to share what I love, more regularly and more widely. My jewelry is inspired by simplicity, movement, and everyday beauty - made to be worn often and loved always. I’m excited to keep growing, creating, and connecting through this evolving collection.

Thanks for being here.

• Cheryl Center, Founder & Designer